Business Model Design and Relationship Marketing Efforts in Entrepreneurial Ventures
Chicago, Ill / American Marketing Association (2011) [Beitrag zu einem Tagungsband]
Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver
Seite(n): 38-39
Autorinnen und Autoren
Autorinnen und Autoren
Brettel, Malte
Strese, Steffen Herbert
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-195615