Impact of Consumers Attitudes towards a Brand on their Perception of Different Dimensions of Quality

Brussels (2010) [Abstract, Beitrag zu einem Tagungsband]

EURAM 2010 : Back to the future ; 10th European Academy of Management (EURAM) Conference ; 19th - 22nd May, Tor Vergata Univ., Rome, Italy ; abstr. book

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Clemenz, Julian
Willach, Anne Katrin

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-001765