Does your Online Advertising work for every Consumer? - Measuring age-related Advertising Effectiveness in an Internet Company

Coral Gables, Fla / Academy of Marketing Science (2010) [Beitrag zu einem Tagungsband]

Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Graßmann, Johannes
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-195631