Pricing of Services: Offer Characteristics' Impact on Success of Strategic Pricing Decisions of Innovative SMEs

Chicago, Ill / American Marketing Association (2011) [Beitrag zu einem Tagungsband]

Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver
Seite(n): 290-291

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Kaiser, Jonas Jan Boris
Möller, Timo Ewald
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-195634