Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Product or Services of Technology-Based New Ventures

Coral Gables, Fla / Academy of Marketing Science (2010) [Beitrag zu einem Tagungsband]

Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Kaiser, Jonas Jan Boris
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-195639