Antecedents to Pricing Strategy: Factors Driving the Selection of Pricing Strategy for New Product or Services of Technology-Based New Ventures

Kaiser, Jonas Jan Boris; Brettel, Malte

Coral Gables, Fla : Academy of Marketing Science (2010)
Beitrag zu einem Tagungsband

In: Proceedings of the 2010 annual conference of the Academy of Marketing Science : May 26- 29, 2010, Portland, Oregon / Academy of Marketing Science

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