Forward Channel Integration and Performance: An Application of Transaction Cost Economics and the Misalignment Concept

Chicago, Ill / Curran (2009) [Beitrag zu einem Tagungsband]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Brettel, Malte
Engelen, Andreas
Land, Simon
Austermann, Dominik Garvin

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196285