Forward Channel Integration and Performance: An Application of Transaction Cost Economics and the Misalignment Concept
Chicago, Ill / Curran (2009) [Buchbeitrag, Beitrag zu einem Tagungsband]
Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Autorinnen und Autoren
Autorinnen und Autoren
Brettel, Malte
Engelen, Andreas
Land, Simon
Austermann, Dominik Garvin
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-196285