Forward Channel Integration and Performance: An Application of Transaction Cost Economics and the Misalignment Concept
Brettel, Malte; Engelen, Andreas; Land, Simon; Austermann, Dominik Garvin
Chicago, Ill : Curran (2009)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196285