Market-driving Behavior: Performance Consequences in High-Tech Start-Ups

Brettel, Malte; Engelen, Andreas; Land, Simon; Neuenburg, Jesko

Chicago, Ill : Curran (2009)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Seite(n)/Artikel-Nr.: 386

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