Excellence in Innovation Management?

Brettel, Malte; Sattler, Markus

Chicago, Ill : AMA (2009)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Winter AMA 2009 : Excellence in Marketing Research - Striving for Impact ; proceedings of the AMA 2009 Winter Marketing Educators' Conference ; February 20-23, 2009, Tampa Marriott Waterside in Tampa, Florida / ed.: Kristy Reynolds ...

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