Do women still gather and men still hunt? – Measuring gender related advertising productivity in an internet company
Chicago, Ill / Curran (2009) [Beitrag zu einem Tagungsband]
Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]
Autorinnen und Autoren
Ausgewählte Autorinnen und Autoren
Graßmann, Johannes
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-196301