Do women still gather and men still hunt? – Measuring gender related advertising productivity in an internet company

Chicago, Ill / Curran (2009) [Beitrag zu einem Tagungsband]

Enhancing knowledge development in marketing / American Marketing Association : [Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2009, Chicago, USA]

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Graßmann, Johannes
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196301