Interrelations of Advertising Channels – An Empirical Study on Purchase Behavior

Coral Gables, Fla / Academy of Marketing Science (2009) [Beitrag zu einem Tagungsband]

Proceedings of the 2009 annual conference of the Academy of Marketing Science : AMS Annual Conference ; May 20- 23, 2009, Baltimore, Maryland, Batlimore Marriott Waterfront

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Hild, Sebastian
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196305