Understanding The Online Marketing Mix: An Empirical Study Of Advertising Channels and Their Interrelations

Copenhagen / EURAM (2009) [Beitrag zu einem Tagungsband]

EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Hild, Sebastian
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196307