Understanding The Online Marketing Mix: An Empirical Study Of Advertising Channels and Their Interrelations

Hild, Sebastian; Brettel, Malte

Copenhagen : EURAM (2009)
Beitrag zu einem Tagungsband

In: EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool

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