Success of Innovative SMEs through Strategic Pricing Decisions: Empirical Evidence on New Products and Services

Möller, Timo Ewald; Brettel, Malte

Copenhagen : EURAM (2009)
Beitrag zu einem Tagungsband

In: EURAM 2009 : Renaissance & Renewal in Management Studies ; proceedings of the 9th European Academy of Management Conference ; 11th - 14th my, ACC Arena, Mersey River Waterfront, Liverpool, UK, Liverpool