Distribution Channel Choice of New Entrepreneurial Ventures

Schilke, Oliver; Brettel, Malte; Heinemann, F.; Müller, Thomas

Chicago, Ill : AMA (2009)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Winter AMA 2009 : Excellence in Marketing Research - Striving for Impact ; proceedings of the AMA 2009 Winter Marketing Educators' Conference ; February 20-23, 2009, Tampa Marriott Waterside in Tampa, Florida / ed.: Kristy Reynolds ...
Seite(n)/Artikel-Nr.: 364-365