Online Advertising Effectiveness: A cross-cultural analysis

Spilker-Attig, Andrea Maria Renate; Brettel, Malte

Nantes : Audencia Nantes (2009)
Beitrag zu einem Tagungsband

In: Marketing & the core disciplines : rediscovering references [proceedings of the 38st EMAC Conference, May 26 - 29, 2009, [Audencia Nantes - France] / Jean-Pierre Helfer