Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical Product Innovations

Briarcliff Manor, NY (2007) [Abstract, Beitrag zu einem Tagungsband]

Doing Well By Doing Good : proceedings of the Academy of Management (AOM) Annual Meeting ; August 3 - 8, 2007, Philadelphia

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Neubauer, Steven
Schmelter, Ralf
Mauer, René

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-001912