Market-Oriented Culture as a Success Factor for Entrepreneurial Firms
Chicago, Ill / AMA (2006) [Buchbeitrag, Beitrag zu einem Tagungsband]
Enhancing knowledge development in marketing / American Marketing Association. - Vol. 17: / ed.: Dhruv Grewal ...
Autorinnen und Autoren
Autorinnen und Autoren
Brettel, Malte
Engelen, Andreas
Heinemann, Florian
Kessell, Andreas
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-196756