Market-Oriented Culture as a Success Factor for Entrepreneurial Firms
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; Kessell, Andreas
Chicago, Ill : AMA (2006)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 17: / ed.: Dhruv Grewal ...
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-196756