Does Online Advertising Cross Cultural Barriers? : A Cross-Cultural Analysis of Advertising Effectiveness

Chicago, Ill / American Marketing Association (2011) [Beitrag zu einem Tagungsband]

Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver
Seite(n): 100-101

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Graßmann, Johannes
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-196913