Does Online Advertising Cross Cultural Barriers? : A Cross-Cultural Analysis of Advertising Effectiveness

Graßmann, Johannes; Brettel, Malte

Chicago, Ill : American Marketing Association (2011)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Summer AMA 2010 : The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare ; proceedings of the 2010 AMA Summer Marketing Educators Conference ; Boston Marriott Copley Place, 13-16 August 2010 / ed.: E. Yver
Seite(n)/Artikel-Nr.: 100-101

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