The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach

Steiner, Frank; Harmon, Robert

Piscataway, NJ : IEEE (2009)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Proceedings of PICMET '09 - technology management in the age of fundamental change : [conference] ; Portland, Oregon, USA, 2 - 6 August 2009 / [Portland International Center for Management of Engineering and Technology]. Ed.: Dundar F. Kocaoglu ...
Seite(n)/Artikel-Nr.: 2066-2079