The Impact of Intangible Value on the Design and Marketing of New Products and Services: An Exploratory Approach

Piscataway, NJ / IEEE (2009) [Beitrag zu einem Tagungsband]

Proceedings of PICMET '09 - technology management in the age of fundamental change : [conference] ; Portland, Oregon, USA, 2 - 6 August 2009 / [Portland International Center for Management of Engineering and Technology]. Ed.: Dundar F. Kocaoglu ...
Seite(n): 2066-2079

Autorinnen und Autoren

Autorinnen und Autoren

Steiner, Frank
Harmon, Robert