Customer Loyalty and Performance: The Importance of Supportive Customer Behavior and Moderating Effects of Developmental Stage and Product Innovativeness

Brettel, Malte; Gödecke, Daniela; Heinemann, Florian

Chicago, Ill : AMA (2007)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Enhancing knowledge development in marketing / American Marketing Association. - Vol. 18: / ed.: Jakki Mohr ...
Seite(n)/Artikel-Nr.: 335-336

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