Upselling or Upsetting? Determinants of a Successful Upsell Option

Heidig, Wibke; Wentzel, Daniel; Tomczak, Torsten

San Francisco (2011)
Beitrag zu einem Tagungsband

In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Identifikationsnummern