Alignment of market orientation and innovation as a success factor: a five-country study

Brettel, Malte; Oswald, Monika; Flatten, Tessa Christina

Abingdon, Oxfordshire : Routledge, Taylor & Francis (2012)
Fachzeitschriftenartikel

In: Technology analysis & strategic management
Band: 24
Heft: 2 Special Issue: SI
Seite(n)/Artikel-Nr.: 151-165

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