Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and its Effects on Project Effectiveness and Efficiency

Brettel, Malte; Heinemann, Florian; Engelen, Andreas; Neubauer, Steven

Oxford : Blackwell Publishing (2011)
Fachzeitschriftenartikel

In: The journal of product innovation management
Band: 28
Heft: 2
Seite(n)/Artikel-Nr.: 249-267

Identifikationsnummern