Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and its Effects on Project Effectiveness and Efficiency

Oxford / Blackwell Publishing (2011) [Fachzeitschriftenartikel]

The journal of product innovation management
Band: 28
Ausgabe: 2
Seite(n): 249-267

Autorinnen und Autoren

Autorinnen und Autoren

Brettel, Malte
Heinemann, Florian
Engelen, Andreas
Neubauer, Steven