Bridging mass customization and open innovation : proceedings of the MCPC 2011 Conference on Mass Customization, Personalization, and Co-Creation, San Francisco, November 16 - 19, 2011

Chesbrough, Henry (Editor); Piller, Frank Thomas (Editor)

Raleigh, NC : [Lulu] (2012)
Tagungsband

Einrichtungen

• Lehrstuhl für Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement [812710]