Steering Marketing Department Power Towards Market Orientation Creation : An Explanation From Resource Dependence And Management Control Theory
Rotterdam (2012) [Beitrag zu einem Tagungsband]
Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands
Autorinnen und Autoren
Autorinnen und Autoren
Marx, Corina
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-200671