What is the Right Market Orientation for Sucessful Radical and Incremental Innovation? : A Five-Country Study

Oswald, Monika

Tallinn/ Estland : Estonian Business School (2011)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Management culture in the 21th century : 11th Annual European Academy of Management (EURAM) Conference, Tallinn, 01.06.2011 - 04.06.2011

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