Antecedents and Consequences of CMO’s Influence over Strategic Decision-Making
Hannemann, Daniel; Brettel, Malte
San Antonio (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2011, San Antonio, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-200735