Who should influence Decisions? : Investigation of Departments’ Decision Influence on Responsive and Proactive Market Orientation

San Francisco (2011) [Beitrag zu einem Tagungsband]

Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Oswald, Monika
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-200750