Marketing Integration And Its Effects On Accountability And Performance Measurement Ability
Rotterdam (2012) [Beitrag zu einem Tagungsband]
Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands
Autorinnen und Autoren
Autorinnen und Autoren
Waschto, Andreas
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-200752