Time Legs of Digital Media : Differences between Existing and New Customers
San Francisco (2011) [Beitrag zu einem Tagungsband]
Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Autorinnen und Autoren
Autorinnen und Autoren
Breuer, Ralph
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-200753