The Market Orientation – Learning Orientation Interface : An Empirical Analyses of the Moderating Effect of Competitive and Dynamic Market Environments
San Francisco (2011) [Beitrag zu einem Tagungsband]
Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Autorinnen und Autoren
Autorinnen und Autoren
Becker, Niels
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-201125