Impact Of IT-Based Changes On Marketing Control Systems Measuring Advertising Effectiveness Of New And Traditional Channels Incorporating Synergies And Time Lags

Rotterdam (2012) [Beitrag zu einem Tagungsband]

Proceedings of the European Academy of Management (EURAM) Conference 2012, Rotterdam, Netherlands

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Reich, Jens-Christian

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-201128