Market-Driving Behavior : Performance Consequences in High-Tech Start-Ups

Brettel, Malte; Schmidt, Susanne; Flatten, Tessa Christina; Engelen, Andreas

San Francisco (2011)
Beitrag zu einem Tagungsband

In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA

Identifikationsnummern