Sales Department Integration and New Product Development : The Moderating Role of Innovativeness

Lisbon / ISCTE Business School (2012) [Buchbeitrag, Beitrag zu einem Tagungsband]

Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012, conference proceedings / Ed.: Paulo Rita

Autorinnen und Autoren

Autorinnen und Autoren

Brettel, Malte
Waschto, Andreas

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-201845