Customer co-creation: moving beyond market research to reduce the risk in new product development

Oxford [u.a.] / WP, Woodhead Publ. (2012) [Buchbeitrag, Beitrag zu einem Tagungsband]

New product development in textiles : innovation and production / ed. by L. Horne. The Textile Institute
Seite(n): 175-189

Autorinnen und Autoren

Autorinnen und Autoren

Piller, Frank Thomas
Lindgens, Evalotte