How does Key Customer Focus moderate Market-Based Organizational Learning? : An Empirical Analyses under the Specific Consideration of Product Commoditization
Becker, Niels; Brettel, Malte
San Francisco (2011)
Beitrag zu einem Tagungsband
In: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USA
Identifikationsnummern
- RWTH PUBLICATIONS: RWTH-CONV-202201