Analyzing the Mediating Effect of Learning Orientation on the Relationship of Marketing Orientation and Company Performance in Times of Market Turbulence

Reims, France (2011) [Beitrag zu einem Tagungsband]

Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France

Autorinnen und Autoren

Ausgewählte Autorinnen und Autoren

Becker, Niels
Brettel, Malte

Identifikationsnummern

  • REPORT NUMBER: RWTH-CONV-202365