Analyzing the Mediating Effect of Learning Orientation on the Relationship of Marketing Orientation and Company Performance in Times of Market Turbulence
Reims, France (2011) [Beitrag zu einem Tagungsband]
Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress 2011, Reims, France
Autorinnen und Autoren
Autorinnen und Autoren
Becker, Niels
Brettel, Malte
Identifikationsnummern
- REPORT NUMBER: RWTH-CONV-202365