Is Sustainable Mass Customization an Oxymoron? : An Empirical Study to Analyze the Environmental Impacts of a MC Business Model
Pourabdollahian, Golboo (Corresponding author); Taisch, Marco; Piller, Frank Thomas
Cham : Springer (2014)
Buchbeitrag, Beitrag zu einem Tagungsband
In: Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 : Twenty Years of Mass Customization - Towards New Frontiers / edited by Thomas D. Brunoe, Kjeld Nielsen, Kaj A. Joergensen, Stig B. Taps
Seite(n)/Artikel-Nr.: 301-310
Identifikationsnummern
- DOI: 10.1007/978-3-319-04271-8_26
- RWTH PUBLICATIONS: RWTH-CONV-205124