Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas

Chicago, Ill : Publications Group of the American Marketing Association (2013)
Fachzeitschriftenartikel

In: Journal of marketing
Band: 77
Heft: 5
Seite(n)/Artikel-Nr.: 92-107

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