The Price Is Up To You - Oh No! What Am I Gonna Do? - Customers' Product Category Inexperience And Belief About Other Customers' Payments Under Pay-What-You-Want Conditions

Kunter, Marcus; Braun, Dirk

Moskau] : International Academy of Management (2013)
Fachzeitschriftenartikel

In: European journal of management
Band: 13
Heft: 2
Seite(n)/Artikel-Nr.: 15-22

Identifikationsnummern