Strategic Pricing Decisions as Cornerstones for Successful Marketing Management : An Empirical Study on Technology-Based SMEs

Möller, Timo Ewald; Brettel, Malte

Cham : Springer (2015)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson
Seite(n)/Artikel-Nr.: 130-130