Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior

Hild, Sebastian; Brettel, Malte

Cham : Springer International Publishing (2015)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr
Seite(n)/Artikel-Nr.: 155-155