Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation

Jäger, Nikolai Alexander; Zacharias, Nicolas A. (Corresponding author); Brettel, Malte

Amsterdam : Elsevier (2016)
Fachzeitschriftenartikel

In: International journal of research in marketing
Band: 33
Heft: 4
Seite(n)/Artikel-Nr.: 767-779