Open Business Models and Closed-Loop Value Chains : Redefining the Firm-Consumer Relationship
Kortmann, Sebastian; Piller, Frank Thomas
Berkeley, Calif. [u.a.] : Graduate Schools of Business Administration, University of California (2016)
Fachzeitschriftenartikel
In: California management review : CMR
Band: 58
Heft: 3
Seite(n)/Artikel-Nr.: 88-108
Identifikationsnummern
- DOI: 10.1525/cmr.2016.58.3.88
- RWTH PUBLICATIONS: RWTH-CONV-208846