Open Business Models and Closed-Loop Value Chains : Redefining the Firm-Consumer Relationship

Kortmann, Sebastian; Piller, Frank Thomas

Berkeley, Calif. [u.a.] : Graduate Schools of Business Administration, University of California (2016)
Fachzeitschriftenartikel

In: California management review : CMR
Band: 58
Heft: 3
Seite(n)/Artikel-Nr.: 88-108