The Value of Customer Cocreated Knowledge during the Innovation Process

Mahr, Dominik (Corresponding author); Lievens, Annouk; Blazevic, Vera

Oxford : Wiley-Blackwell (2013, 2014)
Fachzeitschriftenartikel

In: The journal of product innovation management
Band: 31
Heft: 3
Seite(n)/Artikel-Nr.: 599-615