Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity

Stradner, Michael Alexander; Brettel, Malte (Thesis advisor); Paluch, Stefanie (Thesis advisor)

Aachen (2016)
Doktorarbeit

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2016

Kurzfassung

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