What Drives Product Return Behavior in E-Commerce? An Application of the Theory of Planned Behavior

Zhu, Jingnan; Strese, Steffen Herbert; Brettel, Malte

(2016)
Beitrag zu einem Tagungsband

In: [2016 AMA Summer Marketing Academic Conference, 2016-08-05 - 2016-08-07, Atlanta, GA, USA]

Identifikationsnummern