Bridging the Gap between Dynamic and Ordinary Marketing Capabilities: The Role of Dynamic Bundles

von den Driesch, Till; Flatten, Tessa Christina; Brettel, Malte

(2016)
Beitrag zu einem Tagungsband

In: [Academy of Management (AOM) Annual Meeting Program, 2016-11-22 - 2016-11-24, Anaheim, California, USA]

Identifikationsnummern