The Power of Online Customer Reviews in Fashion E-Commerce - An Empirical Analysis Across Categories and Brands

Kemper, Jan (Corresponding author)

(2017)
Beitrag zu einem Tagungsband

In: ECIS 2017 Proceedings : [Twenty-Fifth European Conference on Information Systems (ECIS), Guimarães, Portugal]
Seite(n)/Artikel-Nr.: 438-453

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