Going the extra mile: Customer interaction orientation, customer satisfaction and firm performance

Mateias, Melania; Brettel, Malte

Chicago, IL, USA : American Marketing Association (2016)
Buchbeitrag, Beitrag zu einem Tagungsband

In: Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : Atlanta, Georgia, USA, 5-7 August 2016 / editors: Bernard Jaworski, Neil Morgan
Seite(n)/Artikel-Nr.: F-42