What Drives Product Return Behavior of Online Customers Across Cultures? : The Influence of Cultural Values in an Application of the Theory of Planned Behavior

(2016) [Beitrag zu einem Tagungsband]

[EURAM 2016, 2016-06-01 - 2016-06-04, Paris, France]

Autorinnen und Autoren

Autorinnen und Autoren

Zhu, Jingnan

Identifikationsnummern

  • REPORT NUMBER: RWTH-2017-05087

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